A lingering question on the mind of every medical practice and doctor is, 'How can I remotely keep my patients engaged with my medical practice during the coronavirus outbreak?'
In the midst of all the coronavirus chaos, I'd like to start by reassuring you that despite the sudden shift in consumer spending habits – the emotional desire for medical and aesthetic procedures likely hasn't changed.
However, as of right now we should shift our focus towards visually engaging platforms like social media, in order to keep patients remotely engaged with your medical practice.
Why? --
During this time of panache and 'social distancing' people are spending more time on their cellphones browsing social media timelines for news and updates on the spread of the coronavirus outbreak and to feel connected with their friends and families online.
In fact, a recent report shows that 6.7 million people mentioned the word coronavirus online in just one day.
Now is the time to focus your medical marketing efforts on visually engaging platforms like social media, in order to keep your patients remotely engaged with your medical practice.
Use this time to effectively inform your patients about the seriousness of the coronavirus outbreak and show them the necessary steps that they can take to protect themselves from the coronavirus infection.
Demonstrate Sanitary Safety
People are scared, and that's normal and appropriate, but fear can be moderated with accurate information.
Use this opportunity to leverage video content marketing on social media to demonstrate sanitary practices that people can use to keep themselves and their families safe.
Highlight the importance of sanitary safety and share step-by-step techniques that everyone can use to avoid contamination.
Reassure your patients in the midst of this coronavirus pandemic by showing them how your entire medical practice is upholding sanitary safety standards as an ongoing effort to continuously keep your patients safe.
Demonstrating sanitary safety is the perfect way to remotely keep your patients engaged with your medical practice during the coronavirus outbreak.
Offer Phone or Video Consultations
Patients are becoming increasingly skeptical about leaving home as the coronavirus continues to spread. You can use this as an opportunity to virtually connect with your patients by offering phone or video consultations as an option online.
Put the needs of your patients first by showing them that you're readily available and willing to go the extra mile to meet their needs during this time of fear and social distancing.
Your patients will always have medical and aesthetic needs and would love the opportunity to virtually consult with their medical doctor, nurse, or specialist directly from their home.
Virtual consultations will also give you a direct opportunity to check in on your patients and schedule future appointments with your medical practice.
Update Patients on your Practice's Hours
There is so much uncertainty in the world right now, schools, businesses, and even churches are closed. There really is no way of knowing whether or not you are available for business unless you directly inform your patients.
All medical practices should inform their patients if their business hours have changed, and update the times when they’ll be open or closed.
Consider publishing an announcement on social media, your website, or send an e-blast to your email list. Don't forget to update your business listings as well, particularly Google Business, this helps to inform online users who usually find your medical practice through search engines or business listings.
Share Credibility Content
Remind your patients why they chose you in the first place, and show potential patients why they should trust your medical brand. The most trusted source during a pandemic outbreak like the coronavirus is a medical doctor.
People are panicking and turning to social media for answers. However, it is sometimes difficult to trust what you see online because there is a constant wave of opinions and misinformation being spread on social media.
As a medical doctor, you can use social media to share credible content online by sharing valuable information and updates that will help to restore and instill trust in your medical brand and continue to engage your patients with your medical practice.
Sharing credible content with your patients is the perfect way to Remotely Keep your Patients Engaged with your Medical Practice during the coronavirus outbreak.
Content builds -> Relationships builds -> Trust drives revenue.
'Credibility Content' can be anything from videos to images that show people why they should do business with you.
Here are some credible content ideas:
‘How to’ Content
Awards and Distinctions
Before and After Images
Patient Video Testimonials
Client Reviews/recommendations
Check out this blog post for powerful video credibility ideas that will help you keep your patients engaged with your medical practice.
Keep Clients Engaged.
As the world continues to search social media platforms for answers, use this opportunity to connect with your patients by constantly offering valuable content and by responding directly to their needs.
I hope you found these tips helpful and use them to help you Remotely Keep your Patients Engaged with your Medical Practice during the coronavirus outbreak.
Do you need help putting these tips into action?
Our team of content strategists, content creators, and creative marketers would love to help. Book your free virtual consultation with us at any time.